Kate Balch O’Neill spent over a decade in journalism in New York City, developing her craft as a producer; excelling at navigating the constantly changing needs and dynamics of news, social media, celebrity, publicity, politics, brands and marketing.

Digital video’s emergence in social media was the tidal wave that pushed Kate in every direction while working at news organizations; she steadied herself by focusing on storytelling and innovation, instead of unpredictable algorithms. Now, it is the boom of AI that is pushing her towards the next chapter of her creative journey.

No matter the technology, a strong commitment to fostering talent and compassion distinguish Kate’s approach in digital marketing consulting. She constantly has a positive effect on people through her entrepreneurial and motivational spirit.

That spirit comes from her father, John Balch, who started his company, PharmaCare of Cumberland, over 45 years ago. What started as a single pharmacy has become a source of over 200 jobs in Kate’s hometown thanks to the constant innovation and persistence of her father who has never stopped finding ways to stay relevant and turn threats into opportunities.

Inheriting the passion for converting big ideas into sustainable business models, Kate’s talents are best used when they are used for small business and start-up consulting, workflow management, digital asset production and brand development strategy. Kate knows what it takes to be nimble, pivot and keep creating when the stakes are high and the opportunity is huge.

Professional Highlights:

• Leadership in major rebranding campaigns, production, startup growth strategy and creative operations workflows.

• Experience with prestigious names in the media (ABC News, The Huffington Post, Beautiful Destinations).

• Proven excellence in management and budget oversight for large teams and projects.

• Recognized for digital journalism and innovation in media production and strategy.